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What Is Content Creation?
Content creation is the process of creating various forms of media that appeal to your target audience.
It involves multiple steps, from generating an initial idea to promoting a published piece.
And the content creation process involves different experts.
For instance, content strategists often identify relevant topic ideas that align with marketing goals. And writers, video producers, and other creators turn these ideas into exciting pieces of content.
Here are some of the most common roles based on our State of Content Marketing report: