TBHNP Shanghai Flagship Store / FON STUDIO

In Shanghai, discussions about urban street avant-garde often evoke a diverse array of visual styles and spatial experiences. Imagine a space that is not designed for loud display but instead exists as a "container" quietly waiting to be discovered. When visitors push open the door from the bustling street, it feels as though they are stepping into a buffer zone, a place apart from reality. The space itself transforms into a hidden narrative, unfolding silently within.

 Alba Thermal Springs & Spa is an enduring 15-hectare tourism venture with rejuvenation at its heart.

This project presents the spatial design for PLEATSMAMA's second flagship store, a pleated knit bag brand that pursues sustainability through natural circulation and eco-friendly materials. Located within Gwangjang Market, the oldest traditional marketplace in Korea, the design reinterprets the vibrant everyday scenes of the market through a contemporary spatial language under the concept "Meeting neighbors while strolling through the marketplace."By transforming the space from one that is merely seen into one that is experienced, the design embodies the brand's sustainable spirit in a tangible and enduring form.

The commission arises from a client who, emerging from the COVID-19 pandemic, decides to sell their central apartment and move to a gated community in the northern area of Greater Buenos Aires.