A new PageOne recently establishes itself in the center of Beijing's Haidian directly adjacent to Wudaokou Subway Station. It is a district where some of the nation's brightest minds work and reside. In its vicinity are many elite high schools, universities, national research centers, and technology headquarters.  Office AIO gives the bookseller a design that caters to its cerebral community. But it also redefines the plot with a civic underscore beyond the building's confine, a vision in which it acts as a social place that nourishes both book lovers and hurry-throughs with respect and openness to culture.