Lieu des Savoirs Installation / Veronique Descharrieres + Sophie Berthelier

The new impetus for the Frac Centre-Val de Loire Biennale consists of thinking of the event as a territorial action, calling for the relocation of the Biennale itself to a regional site, as opposed to “simple” circulation or movement of works. The Biennale is considered a Manifestathat promotes proximity, and which will see for future editions to “take over” other sites or towns in the Centre-Val de Loire region.

Stepped Loft / andre kong studio

Andre Kong Studio has extended a Victorian terraced house in southeast London by extruding a series of stepped brick volumes hosting a new bedroom, study, and bathroom. The brief emerged out of two significant post-lockdown changes for the family: the arrival of another child and a shift to permanently working from home. Suddenly the family was outgrowing their house and needed more space and a refuge from the rest of the busy youth-filled household.

Canali Flagship Store / Park Associati

The boutique on Madison Avenue – a workshop where fashion meets art. The first to implement the new concept developed by Park Associati for the Canali boutiques around the world, the New York store on Madison Avenue avoids any formal and stylistic excesses. The application of craftsmanship and the balanced use of elements impart uniqueness and value to materials associated with the architectural tradition that reflect the sartorial and elegant character that distinguishes the Canali brand.

Place Branding: Reviving Cities through Brand Strategy

The 1970’s were a dark time for New York City. While the economy was down, crime rates were at an all-time high. The negative public image also kept tourists away, driving the city into a financial crisis. To change perceptions about The Big Apple, the New York State Department for Economic Development approached advertising firm Wells Rich Greene to create an inviting marketing operation. After 45 years, the resulting I Love NY campaign remains fresh in the minds of locals and tourists, successfully revamping New York City’s brand. Cities across the world like Paris, Amsterdam and Jerusalem have similarly invested heavily in constructing magnetic brands for themselves.

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