Museums play a critical role in preserving local cultures, promoting a better understanding of our collective heritage, and fostering dialogue, curiosity and self-reflection. In recent years –and largely driven by the Covid-19 pandemic– technological advances have enabled users from all over the world to visit exhibitions virtually, at any time and from the comfort of their own home. However, although online tours are a good way of increasing accessibility, there is something about the in-person museum experience that will never get old: the ability to witness, embrace and closely admire artefacts, paintings and sculptures in their true form, as well as the chance to experience the unique ambiance and essence of a traditional museum setting. Viewing the Mona Lisa virtually will never live up to appreciating it face-to-face at The Louvre, for instance.