Orit Store / Alan Chu
16 January 2023
Founded in 1958, Orit is one of the leaders in the purchasing, sale, and exchange of jewelry and luxury watches in Brazil. One of the goals of this project was to create a new brand identity. Inspired by the strength and beauty of crystals, the project was conceived as a fractal, where the space geometrically cut and shaped by light is not only the result but also its origin.